Download e-book for kindle: Conducting Focus Groups for Business and Management Students by Caroline J. Oates,Panayiota J. Alevizou

By Caroline J. Oates,Panayiota J. Alevizou

Part of SAGE’s Mastering enterprise learn Methods, conceived and edited through invoice Lee, Mark N. ok. Saunders and Vadake okay. Narayanan and designed to support researchers via supplying in-depth and sensible suggestions on utilizing a selected approach to info assortment or analysis.

In Conducting concentration teams, Caroline J. Oates and Panayiota J. Alevizou explain what's fascinated by accomplishing concentration teams, outlining their major gains, use in examine, their layout and the type of wealthy, qualitative information they facilitate. A step by step courses utilizing useful examples exhibit how one can effectively use concentration teams to handle your individual learn question.

Ideal for enterprise and administration scholars studying for a Master’s measure, each one ebook within the sequence can also function reference books for doctoral scholars and college contributors attracted to the method.

Watch the editors introduce the Mastering enterprise learn tools series and let you know extra concerning the first 3 books.

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Conducting Focus Groups for Business and Management Students (Mastering Business Research Methods) by Caroline J. Oates,Panayiota J. Alevizou

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